Make your next
move a clear one.
A 90-minute decision session to work through the options, trade-offs and financial implications together.
Explore decision sessions
Hanzey Brown · Finance coach & trainer
Feel confident
with your numbers.
Make sense of your finances. Trust your decisions. Build a business that works for you.
Book a free discovery call Explore coaching & training15 minutes. A conversation. A clearer next step.
Human approach.
Real-world experience.
Real-world experience.
15+ years in finance
50+ leaders trained
£100M+ value supported
A finance person. A people person.A little introduction
Hi, I’m Hanzey.
You don’t have to be a finance person to feel good about your numbers.
You’re good at what you do. But nobody necessarily taught you how a discount affects profit, where the cash goes, or what your P&L is really telling you.
That’s where I come in. I bring more than 15 years of senior finance experience to practical coaching, team training and honest conversations about money.
A little more about meStart with your world
Your questions.
Your kind of support.
Good finance starts with the decisions you make every day. Choose what feels closest to your world.
For sales teams
Sell with confidence.
Protect the profit.
Understand margins, price with confidence, and see the real cost of a discount.
Explore support for sales teamsWhat we can work on
- Revenue, costs and margin
- Discounts and commercial decisions
- Better conversations with finance
No finance background required. Just a place to begin.
For marketing teams
Make every
budget count.
Build a clearer picture of the numbers behind your marketing decisions.
Explore support for marketing teamsWhat we can work on
- Budget ownership
- Customer acquisition costs
- Spending decisions and performance
No finance background required. Just a place to begin.
For owners & leaders
Know your numbers.
Own your decisions.
Understand the story behind your profit and loss, and make informed decisions about cash and growth.
Explore support for owners & leadersWhat we can work on
- Understanding your P&L
- Profit versus cash flow
- Forecasting and scenario planning
No finance background required. Just a place to begin.
For creators & influencers
Your income.
Your business.
Turn brand deals and creative income into a business you understand.
Explore support for creators & influencersWhat we can work on
- Income versus profit
- Business costs and cash habits
- Planning what to pay yourself
No finance background required. Just a place to begin.
Practical finance training
From “I’m not sure”
to “I’ve got this.”
Bring the questions you’ve been putting off. Together, we’ll turn unfamiliar numbers into useful, everyday understanding.
- Understand what your business really earns
- Make clearer pricing, margin and cash decisions
- Feel confident in the next money conversation
90-minute sessions · Half-day workshops · Team programmes
Good questions.
Clearer answers.
Clearer answers.
When your business needs more
A clearer decision.
A stronger next step.
From a single important question to ongoing finance leadership. Experienced support, shaped around you.
Make your next
Finance expertise,
alongside you.
Fractional CFO support, planning, systems and reporting. Senior experience to help your business move forward.
Explore strategic supportSmall lessons. Useful shifts.
Let’s make money
make sense.
One idea you can use today. Open a lesson and take it into your next decision.
Sales · 01The real cost
of a discount
A small price cut. A bigger change in profit.Explore the lesson
of a discount
A £1,000 sale with £650 in costs leaves £350. Give 5% off and the sale brings in £950, leaving £300.
16.7%more sales are needed to make the same profit, assuming the same unit costs.
Illustrative example: £350 ÷ £300 − 1 = 16.7%.Marketing · 02What does a
customer cost?
Start with one useful question.Explore the lesson
customer cost?
Spend £1,000 on a campaign that brings in 20 new customers. Divide the spend by those customers.
£50per customer in campaign spend. Compare this with what each customer contributes after costs.
Illustrative example. Include other acquisition costs for a fuller picture.Leaders · 03Profit isn’t
cash in the bank
A sale and a payment aren’t the same moment.Explore the lesson
cash in the bank
You invoice £2,000 today, but your customer pays next month. A £600 supplier bill is due now.
Timingmatters. Track when money actually arrives and when bills need to be paid.
Illustrative cash-timing example, not a complete profit calculation.Creators · 04Income isn’t
all yours to spend
Your brand deal has a business behind it.Explore the lesson
all yours to spend
A £2,000 brand deal comes with £500 of production costs. That leaves £1,500 before tax and any other business costs.
£1,500before tax and other costs. Plan from what remains, rather than the full invoice amount.
Illustrative example, not a tax or take-home-pay calculation.Before we begin
You might be
wondering…
A few answers to help you take the next step.
Have another question? Let’s talkHow do you approach pricing?
Engagements can be fixed-fee projects, day-rate advisory or ongoing retainers. After a discovery call, you receive a clear proposal with transparent pricing, agreed around your needs.
What does a typical engagement look like?
Training can start with a 90-minute session. Quick wins may take 2–4 weeks, finance transformation projects typically run 3–6 months, and advisory partnerships often run 6–12 months. We agree scope and timing together.
What do I need to provide?
Access to key people, relevant financial information and a designated point of contact. We agree what is needed at the start so you can focus on leading your organisation.
Do you work with early-stage organisations?
Yes. Support can help founders set up their first finance function or help established organisations rethink their approach. The work is matched to your stage and resources.
Can you work with our existing accountant?
Yes. Collaboration with existing accountants and advisers supports continuity and complementary expertise. The aim is to strengthen your existing relationships.
Which sectors do you work with?
Experience spans manufacturing, fintech and SaaS, technology, and social impact organisations. The practical, process-focused approach also applies across other sectors.